As professionals, we strive to properly service our community. We are licensed, trained, and qualified to meet and exceed requirements  to safely handle food.

Our Story


From Peanut Butter and Jelly Sandwiches to a State Certified Food Program



Heart of the Streets started in our kitchen. My wife, daughter, and I decided we would make the peanut butter and jelly sandwiches and pass them out to the homeless and needy. Our journey began at Woodrow Park in Atlanta. Woodrow Park is an area congregated by homeless men and women, mostly Israelite, so-called African Americans. We decided we would come back the next week. We made more sandwiches and carried boxes over to the park. As the weeks progressed, we added potato chips and cold water and we moved from Woodrow Park to Hurt Park.


The number of homeless people in Atlanta’s Hurt Park was even more than that at Woodrow. It was a sad sight that our people were in such great need. We were able to park on site this time, so we didn’t have to carry boxes so we came back week after week, eventually adding t-shirts, toothbrushes and even feminine products. But every week the people asked for more and since we were funding this ourselves, we knew we needed to do more. In order to do more and to give more, we needed to get organized. To expand our services, we needed to design a program that would allow us to reach the very heart of the streets on a much bigger level.


And this is how we were born.


Marlon Moshe Newson,

President, Founder, CEO

Heart of the Streets, Non-Profit, Inc.

Growing up, I remember spending days in the house alone with my siblings with nothing to eat. Peanut butter and jelly was one of our staple “poor" foods. Except, we didn’t always have bread. We’d just eat peanut butter and jelly out the bowl! Other times, we just had bread. By the time I was ten years old, we had moved to Milwaukee, got put out of our home and had to move into a shelter. We were homeless.


This program is not some measure of pity on our part or some desperate attempt for attention. This program is something that I wish I'd had when I was in the same position many of these people are in. It could have spared me plenty of nights of empty stomachs if we had a heart of the streets in our city. It is not only my honor to serve this community, but it is also my responsibility.


Stacey Yecheilyah Newson

Vice President, CO-Founder, CFO

Heart of the Streets, Non-Profit, Inc

We only distribute the best goods. With over ten years of Non-Profit experience and over five years hands-on experience servicing the inner-city, Heart of the Streets Non-Profit Inc. is committed to reaching the heart of the people by doing our part to provide access to some of our people's most basic needs.

We are not just a food program but we also provide clothing and hygiene products. If you'd like to make a non-monetary donation please visit the donation page here and complete the non-monetary donation form.

Clothing and Hygiene

The Truth About Homelessness in Atlanta: "One of the Most Neediest Cities in America"

Atlanta is ranked No. 4 in “Most Neediest Cities.”


Southern Hollywood they call it. A place where a simple trip to the Greenbriar Mall and you can run into your favorite celebrity. A place where people flock to jump-start their businesses. People think if they move here, someone will put them on the map. ATL’s got one heck of a reputation. But there’s a dark side to the city you won’t see on TMZ, or on your favorite rapper’s Instagram feed.

“There aren’t enough beds in the city for the amount of people in the city,” Rachel Reynolds with Atlanta Mission told The Atlanta Journal-Constitution. (Stevens, 2018)


Since 2015, the homeless population has dropped 29 percent, data shows. It appears the city is combating the problem and getting people off the streets, but the people compiling this data haven’t been in the streets. They have not searched the Viaducts or underpasses of downtown ATL and they have not been to the shelters that are packed to capacity to the extent they must turn people away daily.

For HUD, sleeping on a friend’s couch does not qualify as homeless and wouldn’t be included in the count.

Heart of the Streets Inc hopes to help to shoulder this burden. We are a Non-Profit State Certified Food Program feeding the homeless and needy communities of Atlanta and abroad.


Stevens, A. (2018) The Atlanta Journal-Constitution. Homeless population drops in Atlanta, but families may get overlooked. Retrieved from https://www.ajc.com/news/homeless-population-drops-atlanta-but-families-may-get-overlooked/5lOu8xrgyR3nsH777XK8EM/


Parker, N. (2017). High homeless population makes Atlanta one of the neediest cities in America. Retrieved from https://www.ajc.com/news/local/high-homeless-population-makes-atlanta-one-the-neediest-cities-america/xXqisEyBSH6oVSRr8nHdmN/


"Statistics on the homeless in America are sobering. More than half a million people currently meet the definition of homeless in our country, and of those — 7,000 live in Atlanta. You might already be familiar with these statistics, but what you might not realize is that":


  • Nationwide, 8 percent of homeless people are military veterans.
  • America’s youth accounts for 50,000 of its homeless.
  • Over 200,000 of America’s homeless are families with children.


Source: The Atlanta Mission: Hidden Homeless